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30 Logo Designs That Choose Beauty Over Simplicity

No matter what kind of business you have, your logo will always be one of the things that will matter the most when it comes to brand marketing. Your logo is the one thing that will stick to the minds of your target market, even if they cannot remember the name at first. It’s something that will carry your name and will give people a general idea of what your organization is all about.

This is what makes your logo important. It’s not just the design itself, but the way that your corporate values are embedded into it. Each aspect has to represent something that your business stands for, and should not just be used for its aesthetic value. This does not mean that simpler logos are better all the time, though. It would still depend on the image that you want to portray to your audience.

Simple versus Complex

A lot of businesses choose logos that are simple, for the evident reason that it is often easier to remember as well. Just take a look at Nike, Apple, or Mitsubishi. They are among the simplest logos you might have seen in your lifetime, but they also hold that brand recall that immediately tells you what it stands for, even without the name displayed beside them.

However, because of the simplicity that these logos portray, it is also easily forgettable if you don’t get it right the first time. A logo needs to stand out if you want people to remember it. And if you miss out on your logo choice the first time, it could definitely affect your marketing efforts.

This is where the beauty of complex graphic designs when coming up with a business logo comes in. By default, beautifully designed artwork can immediately catch and hold anybody’s attention right away without as much effort. Take Starbucks Coffee or Heineken, for example. Their logos have more detail, which makes them stand out. Your audience may not be able to remember each line, or each small detail. But it’s this level of intricacy that makes it unique, that makes it interesting enough to be associated with the name that it represents.

Complex logos are also harder to replicate. They carry that air of exclusivity simply because not everybody can simply copy the design and get every single aspect right.

Here are some of the most beautiful logos designed to create a unique representation of the brands that use them:

Skydog Jewelry by Amy Hood

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Skydog Jewelry by Amy Hood

Ownage Logo by Breno Bitencourt

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Ownage Logo by Breno Bitencourt

Oaken Barrel Vineyard by LuBeraDesign

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Oaken Barrel Vineyard by LuBeraDesign

Kanzler by Sagitov

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Kanzler by Sagitov

The Flour Mill by Jamiller23

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The Flour Mill by Jamiller23

Paradise by LarLap

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Paradise by LarLap

Mercedes Benz by Sgcanturk

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Mercedes Benz by Sgcanturk

Nanosy by SOdesign

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Nanosy by SOdesign

T-shirt Totem by Dima Je

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T-shirt Totem by Dima Je

K-Productions by Tomekbiernat

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K-Productions by Tomekbiernat

Weltlauf by Olkiller

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Weltlauf by Olkiller

WHISKEY BROTHERS by Arzarz

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WHISKEY BROTHERS by Arzarz

Our Village by RitaKonik

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Our Village by RitaKonik

Giardini dopo la Pioggia by Philipp Ringli

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Giardini dopo la Pioggia by Philipp Ringli

Floristel by Calypso123

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Floristel by Calypso123

Hughes & Walker by Levogrin

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Hughes & Walker by Levogrin

Good News from Indonesia by Edypang

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Good News from Indonesia by Edypang

Herki by Woelve

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Herki by Woelve

Harley Street Psychology by CamoCreative

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Harley Street Psychology by CamoCreative

Russian park by Sagito

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Russian park by Sagito

Night Hunter by sacrim

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Night Hunter by sacrim

Plexus Puzzles by Breno Bitencourt

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Plexus Puzzles by Breno Bitencourt

Tacos Banditas Gunned Down by Adam Grason

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Tacos Banditas Gunned Down by Adam Grason

King by Jose Canales

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King by Jose Canales

MtatsmindaPark by Nick Kumbaria

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MtatsmindaPark by Nick Kumbaria

Adventure Club by Justin Pervorse

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Adventure Club by Justin Pervorse

 

Hello Pretty by Amy Hood

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Hello Pretty by Amy Hood

Tuck Shop by Ryan Putnam

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Tuck Shop by Ryan Putnam

Tokyo Bicycles Logo by Emir Ayouni

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Tokyo Bicycles Logo by Emir Ayouni

Nutriana Organic Powerfoods by Nebojsa Matkovic

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Nutriana Organic Powerfoods by Nebojsa Matkovic


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